We have been reviewing online shoe stores since 2016. We did in-depth searches on each website looking at shoes for women, men and children, finding what kind of deals were available and contacting customer support with questions. The best online shoe store we found is Zappos.com. Major benefits include a year-long return policy, 24/7 customer service and a vast inventory of shoes for men, women and children.
Every year, the greatest basketball sneaker brand in the world brings together the greatest technology in the industry to create a new shoe in the name of the greatest player of the game. It's a heavy task and it doesn't always mean that the shoe will end up being the most aesthetically pleasing pair, but this year it all came together. The last few years Jordan Brand has drawn inspiration from the past, but this year it looked to the future. The upper is mostly a single piece of knit, the lacing system is simplified to wires, and the internal pieces of the shoe are top-of-the-line. Rather than trying to hide all the technology under an aesthetic perfected in the '80s, the shoe looks like it's as futuristic as it is, and one of the launch colorways—Desert Ore—leans into the smattering of colors we've come to expect from cutting-edge design. The shoes represent practically the entire color wheel, but they blend together into a chorus, making for a sneaker that sings.
It's never a bad time for a gold sneaker, and the combination of gold and patent leather on these Jordan 1s is a winner. To be fair, the Top 3 Gold 1s from 2017 were slightly better, but this more conservative take on the look is a great consolation pair. The funny thing about sneakers like the Patent Gold Toe Jordan 1 is that, as much as they feel luxe, they also feel accessible. These sneakers can take you anywhere. They may even help you fly like Mike.
2018 will go down as the year Nike and Jordan Brand started thinking about the women’s market seriously. Jordan created an entire sub brand devoted to their female customers, and launched pieces with the “1 Reimagined” program. Ten new takes on the Jordan 1 and Air Force 1 offer complete shakeups of these classic designs, shuffled up for a female customer base. Don’t let the gender designation get in the way; some of these deserve full market distribution.
If 2018 represented the transition from bold design to subtlety, few projects straddle that change as well as the Paris Saint-Germain collaboration with Air Jordan. The partnership resulted in two pairs: a Jordan V and a Jordan 1, but we're only including the V on this list because it's the one that did the most. At first blush, the shoe doesn't look so different from the classic Black/Metallic colorway, just rendered even darker. The tongue and quarter have been transitioned from grey to black, and an inclusion of "75" is embroidered at the heel. The shifts are subtle enough that the shoes catch the attention of older sneaker heads, but have the added hype details to make the younger generation take notice. This is what we're looking forward to in the future of sneaker collaborations.
It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.