Nike’s Air Max line is a staple in the industry and it grows each year as the family expands. Some silhouettes stick around, like the Air Max 90, while others from more recent years fall away. This year, the brand introduced the Air Max 270. It was so named for the 270-degree air bubble at the heel, a design that seems poised to stand the test of time. One of the first releases of the sneaker was this Black Pack that employed black uppers as the neutral counter to a bevy of bright colors on the bubble. After all, that bubble is the heart of the sneaker. This pack is still the best usage of the silhouette to introduce it to the world, and these will be considered classics for the 270's archive.
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Each year, the major sneaker brands trip over themselves to capture the LGBT market during Pride Month, but Nike was one of the first. With a team of LGBT designers, the brand consistently creates some of the most authentic designs, year after year. This time, it focused on a handful of newer silhouettes, like the Air Max 270, Epic React, Air Vapormax Plus, and Zoom Fly. Each year, Nike's BeTrue designs become subtler. While two of the four designs used the tried-and-true rainbow motif, the runners leaned more into neutral tones with hits of color in the form of the Pink Triangle. As the LGBT community is recognized as an accepted group inside of mainstream American culture, the Pride designs must follow suit. That's exactly what Nike did this year.
Irony peaked with the "Weekend Campout" colorway of Nike's classic Air Monarch. The Monarch has earned its title of being the daddest dad shoe of them all, and sneaker collectors have laced them up ironically for years. But the Weekend Campout colorway brought the sneaker to the next level, offering an elevated version of the shoe. Doing so in limited numbers throttled supply and raised demand.
Y-3's newest sneaker, the Kaiwa, represents a beautiful confluence of sneaker trends from the last couple years, all combining into one show-stopping sneaker. Y-3 is known for progressive design with technical aesthetics. While the Kaiwa employs that in the sole (which is very chunky, like many pairs that are currently popular), the upper retains the implication of significant quality that comes with a leather paneled sneaker. But the upper isn't totally traditional; it has a sock shape instead of using a tongue. All of these elements could make the sneaker too busy, but it somehow retains a near minimalism.
It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.