It wouldn't be overly self-important to say that sneaker culture started in the U.S. and has lead the industry since the community really got rolling in the '80s. But now, that community is now global, and it's about time the brands really played to each of those markets. This spring, Jordan Brand created a pair of Jordan 3s for Seoul Korea to celebrate the Olympics. On a quick look, they look like a strange version of the True Blues or maybe White Cements. But upon closer inspection, you'll notice they're a play on the Korean flag, with the actual flag elements appearing as embroidery on the tongue. They're a very subtle flex, considering not many pairs of them exist in the world.
*2nd pair must be of equal or lesser value. Excludes accessories and certain styles, including but not limited to adidas, Asics, Bear Paw, Birkenstock, Converse, Dr. Martens, select Fila styles, Keds, Koolaburra by UGG, Merrell, Rainbow, Reebok, Rockport, Saucony, Sperry, Teva, Tommy Hilfiger Kids’, online Timberland & Timberland Pro, plus all Nike styles.
Many of the walkers who wear sandals for walking 10 kilometers or more wear socks with them. Socks put a barrier between the straps and the foot, reducing the risk of hot spots and blisters. Many walkers say they wear their walking sandals year-round, which they can only do by adding socks. Socks can also wick moisture away from the sole of the foot to keep it dryer.

When Ronnie Fieg and Kith go big, they go big. The latest collaboration with New Balance featured an astounding six different pairs, each one with a third collaborator: United Arrows & Sons or Nonnative, brands that created some of Fieg’s own favorite New Balance collabs. The shoes are well-developed—starting with the originals as inspiration, the shoes use grays and tans as base tones and build on them with purple, pink, bright blue, and brown. The 997 acts as the base for half the shoes, but the other half is a new mashup of retro styling with more contemporary tooling. There’s a ton to choose from in this collection to meet any taste.


Every year, the greatest basketball sneaker brand in the world brings together the greatest technology in the industry to create a new shoe in the name of the greatest player of the game. It's a heavy task and it doesn't always mean that the shoe will end up being the most aesthetically pleasing pair, but this year it all came together. The last few years Jordan Brand has drawn inspiration from the past, but this year it looked to the future. The upper is mostly a single piece of knit, the lacing system is simplified to wires, and the internal pieces of the shoe are top-of-the-line. Rather than trying to hide all the technology under an aesthetic perfected in the '80s, the shoe looks like it's as futuristic as it is, and one of the launch colorways—Desert Ore—leans into the smattering of colors we've come to expect from cutting-edge design. The shoes represent practically the entire color wheel, but they blend together into a chorus, making for a sneaker that sings.
The past decade of sneaker culture has been all about making a statement, and we’re approaching the end of how much the community is willing to continue that trend. We’re nearing a future that demands subdued aesthetics, making the Mocha III release from Jordan Brand perfectly timed. The Jordan III will never go out of style, but the Mocha has often been forgotten—it’s just not a visually exciting sneaker. A white upper includes the traditional combination of smooth and tumbled leathers, with a heel wrap and details done up in brown. “Brown shoe” is typically code for dressier (or more boring) shoes, explaining why we rarely see the shade on sneakers, but with the culture moving back towards minimalist color schemes, now is the perfect time for the return of the Mochas.
2018 will go down as the year Nike and Jordan Brand started thinking about the women’s market seriously. Jordan created an entire sub brand devoted to their female customers, and launched pieces with the “1 Reimagined” program. Ten new takes on the Jordan 1 and Air Force 1 offer complete shakeups of these classic designs, shuffled up for a female customer base. Don’t let the gender designation get in the way; some of these deserve full market distribution.

Flips: If lying low is the goal, a stan­dard pair of flip flops, or thongs, can’t be beat. A pair slips on and off in sec­onds, packs easy and weighs lit­tle. In terms of com­fort, leather flips are tough to beat after some break­ing in but they can become slick when wet. Rub­ber top soles don’t com­pare com­fort-wise, but are more util­i­tar­i­an.
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