You were probably surprised when you saw Brooklyn-based sneaker brand Greats created a collaborative sneaker with Showtime hit show Billions. We were too. Greats is all about getting high-quality Italian craftsmanship at an affordable price, and when collaborating with a show about how money changes people and relationships, they leaned in. The sneakers are subtle, with a black suede upper, waxed laces, and an off-white sole, but it's the sockliner that tells the story. "What's the point of having FUCK YOU MONEY if you never say 'FUCK YOU'," is printed on the inside of the sneaker to help remind you who you are with every step.
It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.
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