The past decade of sneaker culture has been all about making a statement, and we’re approaching the end of how much the community is willing to continue that trend. We’re nearing a future that demands subdued aesthetics, making the Mocha III release from Jordan Brand perfectly timed. The Jordan III will never go out of style, but the Mocha has often been forgotten—it’s just not a visually exciting sneaker. A white upper includes the traditional combination of smooth and tumbled leathers, with a heel wrap and details done up in brown. “Brown shoe” is typically code for dressier (or more boring) shoes, explaining why we rarely see the shade on sneakers, but with the culture moving back towards minimalist color schemes, now is the perfect time for the return of the Mochas.
2018 was an intense year for sneakers. We started the year heavy on the chunky soles and dad shoe trend, and, as the year wraps up, we're getting more into personalized pairs. White sneakers are appearing across every market, acting as canvases for amateur creatives to leave a personal touch on their kicks. Meanwhile, brands have also been focused on blending the past and the future; you’ll find this list is populated with shoes that draw inspiration or elements from the '80s and '90s, but play with them in very contemporary ways. And while technology used to be about running away from the past, the sneakers in 2018 show us that we can use it as a launching pad. This is our list of the best sneakers of 2018.
We don’t love the high fashion trend of distressed sneakers: it makes sense on denim, and maybe even a top or two, but aren’t we supposed to keep our sneakers as crispy white as possible? (Yes. The answer is yes.) But there’s something about these Vetements Reeboks that flip the script and make for an amazing pair of kicks. Maybe it’s the retro silhouette, the nostalgic colorway, or the contrast of the distressing, but all together the look is insane (as is the price tag). These have hardly turned into a fan favorite, and even though you’ll probably never find us dropping a stack to get them them, they’re more than deserving of their spot on this list.
Flips: If lying low is the goal, a standard pair of flip flops, or thongs, can’t be beat. A pair slips on and off in seconds, packs easy and weighs little. In terms of comfort, leather flips are tough to beat after some breaking in but they can become slick when wet. Rubber top soles don’t compare comfort-wise, but are more utilitarian.