Kendrick Lamar moving from Reebok to Nike was a natural because Nike gave him the Cortez, and nary has a combination of sneaker and artist felt more seamless. Kendrick used the opportunity to put out a series of colorways inspired by his music and evolving identity, offering a range of aesthetics. The Cortez Kenny III is the best one yet. Black, white, and red play off classic sneaker colorways, but Lamar injected the sneakers with details like Chinese characters embroidered into the toe and "BET IT BACK" printed on the tongue ribbon. It's a brilliant pairing.
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It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.