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Adidas is currently engaged in a global push to reduce its carbon footprint, and one of the more interesting ways the brand has approached the issue is to be hyper-local. The new AM4 program underscores the brand's abilities at the SpeedFactories, which are manufacturing centers that operate in each of the global markets. In 2018, Adidas has toured around to major cities releasing local versions of a new BOOST runner calibrated for the aesthetics of each city. The shoes may not be the most aesthetically appealing pairs, but they promise a new future of manufacturing and that's huge.
For many sneakerheads, the Black Cement 3 is considered the greatest sneaker of all time. A combination of silhouette, colorway, social significance, and basic wearability created a perfect storm. The shoes were made available to the public again for the first time since 2011, introducing a new generation to the GOAT sneaker and letting the rest of us refresh our collection.
Clearly you can find shoes at a local store, but you may find lower prices shopping online. Also, buying online is easier and cheaper than special ordering from a local store, especially if you need shoes in an atypical size or style. Shipping is one of the biggest drawbacks, but many online stores have begun offering free shipping, either on all orders or on orders that exceed a certain dollar amount.
It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.