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2018 will go down as the year Nike and Jordan Brand started thinking about the women’s market seriously. Jordan created an entire sub brand devoted to their female customers, and launched pieces with the “1 Reimagined” program. Ten new takes on the Jordan 1 and Air Force 1 offer complete shakeups of these classic designs, shuffled up for a female customer base. Don’t let the gender designation get in the way; some of these deserve full market distribution.
At first blush, the Travis Scott Air Force 1s with Nike don't seem like much. In fact, they might even seem familiar because the silhouette was introduced late last year. But if you take a closer look, you'll see how special this version actually is. The canvas-like upper lends itself beautifully to customization, something we've already seen work out gloriously. But the shoe goes even further. The unique piping all over the sneaker is colored 3M, and the swooshes are removable; each sneaker comes with a collection of different swooshes made from different materials that can be swapped out depending on your mood. These Travis Scott Air Force 1s end up representing our favorite kind of footwear—the kind where there's more than meets the eye and invites a personal touch.
Each year in sneaker hierarchy can be measured in technical innovation just as well as hype or style. This year, Jordan Brand applied Flyknit technology to the Air Jordan III, a move that required amazing dexterity and development when it comes to creating new textures from the material. The III is famous for combining smooth and tumbled leathers with the legendary elephant skin print. Jordan was able to get all those textures, and more, in 3D out of the Flyknit, making for a sneaker—and a process—that combines old and new.
Flips: If lying low is the goal, a standard pair of flip flops, or thongs, can’t be beat. A pair slips on and off in seconds, packs easy and weighs little. In terms of comfort, leather flips are tough to beat after some breaking in but they can become slick when wet. Rubber top soles don’t compare comfort-wise, but are more utilitarian.